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For the first time, brands can deliver interest graph-targeted social ads to audiences when they “check in” to locations or events
San Francisco, CA (PRWEB) February 19, 2013
Social advertising company 140 Proof today announced the launch of Check-in Targeting for social ads, allowing brand advertisers to deliver relevant ads to targeted audiences based on their “check ins” at particular locations. 140 Proof is the first company to combine interest graph targeting with location-based check-in targeting to enable advertisers to reach custom audience such as “mobile moms,” “left-leaning conservatives,” or “NASCAR fans” when they check-in to locations or events.
Check-In Targeting excels when advertisers want to reach people at large events, such as the Super Bowl, SXSW or the U.S. Open, as well as for brands that have many geographic locations, like big-box retailers and quick-serve restaurants. For example, a national breakfast chain could use Check-In Targeting and Facebook and Foursquare data to deliver shareable ads within the social stream of everyone who “checked in” to a competing chain recently and present them with a brand ad or a promotion. 140 Proof mobile social ads currently reach over 30 million unique social media users in the U.S. through the company’s network that includes many of the world’s top smartphone and tablet-based social apps.
“Marketers can no longer count on people to be sitting at their desktops while they’re scanning their social feed – the most valuable social audiences are on the move,” said Jon Elvekrog, CEO for 140 Proof. “We give brands a way to connect with their target market wherever they go, and now with our Social Check-In Targeting, they can reach the right people at the right time in the right location.”
Brands are increasingly investing in targeted mobile advertising, and 140 Proof saw its average campaign size double over the past year. 140 Proof’s interest graph-targeted mobile ads deliver click-through rates that are 5-10x the industry average.
“Most mobile ads are like the blinking banners of the early internet: irrelevant, annoying, and basically untargeted,” added Elvekrog. “For an ad to connect with an audience, it has to be targeted in a relevant way and be consistent with the native app experience. Delivering relevant ads at scale in what brands need to focus on in 2013.”
About 140 Proof
140 Proof is the leading social advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers highly targeted, native, sharable ads across the millions of web, smartphone, and tablet sites and apps connected to Twitter, Facebook and other social networks. 140 Proof’s Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is native, is optimized for social and additive to the user experience, including both in-stream, standard and rich media units. Social is everywhere – 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com
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