Over the past several years the Portland Trail Blazers have made attempts at changing their public image. Tuesday afternoon the team announced their most recent move, changing the name of the Rose Garden.
The Blazers have played at the Rose Garden since the building opened in 1995. The new name for the arena will be the Moda Center. This change is part of a 10-year naming rights deal that the team said was purchased at around $4 million per year by insurance provider Moda Health.
Despite the name change, Portland Blazer's president Chris McGowan made sure to point out that the essence of the Rose Garden will not fade away.
"The Rose Garden is not going away. It's going to be part of our history and heritage," McGowan said. "The Moda Center is going to take us into the future."
The Trail Blazers begin their season Oct. 30 in Phoenix.
Copyright 2013 WOIO. All rights reserved.