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SOURCE Scholastic Inc.
"Like" Scholastic on Facebook to Scratch Off Daily Tips, Get the Chance to Win Books and Get Kids #BookFit for 2014
NEW YORK, Jan. 2, 2014 /PRNewswire/ -- With the countdown to the Winter Games in full swing, Scholastic, the global children's publishing, education and media company, is calling all teachers and families to pledge January 2014 as "Get Book Fit" Month, and encourage their kids to train their brains by reading more books. To help kids get Book Fit, Scholastic has launched a free Facebook calendar app, providing parents and teachers with daily "scratch off" tips from experts on ways to motivate their children to stay mind-healthy throughout the month. Parents and teachers can join the campaign by "liking" Scholastic's interactive "Get Book Fit" calendar at Facebook.com/scholastic and by following the latest on #BookFit on Twitter (@Scholastic).
Throughout the month of January, families can visit Scholastic's "Get Book Fit" interactive calendar to get free daily resources, including book recommendations and tips from experts at Scholastic, articles from Scholastic Parent and Child® magazine, and ebook picks from Storia®, Scholastic's free ereading app. Plus, top athletes including gold medalist Kristi Yamaguchi, Amar'e Stoudemire from the New York Knicks and Justin Tuck from the New York Giants share the books that inspired them the most. Every Sunday, families can find "Spotlit Sundays," which will highlight must-reads for every age group from Scholastic Reading Club, and Fridays will be "Freebie Friday" day, where fans can enter for the chance to win free new releases from Scholastic.
"Just as any athlete needs to practice a sport in order to get better, kids need to practice reading to keep their brains sharp and become proficient readers," said Maggie McGuire, Vice President, Scholastic Kids and Parents Channels. "The new year reminds us to start new, healthy habits and getting 'Book Fit' is a perfect way to remind kids that reading is part of having a healthy lifestyle."
To kick off the campaign, Scholastic's experts curated a list of Top 10 Ways to Get "Book Fit":
Tags: Scholastic, health, book fit, Scholastic reading club, Storia, read every day, #BookFit, Parent and Child, Maggie McGuire
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