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Emrich Brings Experience Helping to Lead Social Strategy for such World Class Brands as Walmart, Toyota, Shell and Darden Restaurants
WASHINGTON and NEW YORK, Jan. 7, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, announced today that Mitzi Emrich has joined the firm as chief social strategist. Emrich brings nearly 15 years of experience helping to lead strategic communications and digital marketing and engagement programs for Fortune 100 brands spanning a range of verticals. In her new role at MWW, Emrich will oversee social media and digital strategy across the agency.
"Mitzi is one of the top digital and consumer marketing talents in the industry. She is also a rare talent who brings digital expertise in both corporation reputation and public affairs. Her leadership and experience will be a tremendous asset to our agency and our clients," said Michael W. Kempner, president and CEO of MWW.
Added Kempner, "Mitzi joins a very strong practice that is already recognized as a 'Digital Team of the Year,' and her leadership as chief social strategist will be integral to our continued growth. We've been searching for the right talent to fill this role for a long time and we've found it in Mitzi."
Prior to joining MWW, Emrich was a digital practice lead at FTI Consulting and Edelman Digital, where she managed large cross-functional teams devoted to developing and implementing consumer, digital and social media programs across all practices.
During her career, Emrich helped lead social strategy, including influencer engagement, web programming, community management, content development and paid media for clients including Walmart, Toyota, Humana, Shell and Darden Restaurants.
Emrich holds degrees from Western Washington University and George Washington University. Emrich currently serves as an adjunct professor at Georgetown University, where she teaches graduate courses in social media communications.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.
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