Beautification project for Prospect Avenue - 19 Action News|Cleveland, OH|News, Weather, Sports

Beautification project for Prospect Avenue

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Streetscaping Cleveland is a part of the Curb Appeal project. (Source: Positively Cleveland) Streetscaping Cleveland is a part of the Curb Appeal project. (Source: Positively Cleveland)
Sherwin Williams 70' mural. (Source: Sherwin Williams) Sherwin Williams 70' mural. (Source: Sherwin Williams)
CLEVELAND, OH (WOIO) -

Positively Cleveland, the convention and visitors bureau for Greater Cleveland, LAND Studio and several community partners unveiled the beginning of a beautification project on Prospect Avenue near East 4th Street.

The plan, "Curb Appeal," is aimed to prove that attractions are close and easily accessible by foot.

Curb Appeal integrated the work of local designers and fabricators.

The enhancements will visually connect the area between the Horseshoe Casino Cleveland, 5th Street Arcades and attractions nearby.

Some of the improvements include brightening the streetscape, a 70-foot mural, the addition of two custom-fabricated parkmobiles and more artwork.

"Our research tells us that the visitor experience traveling between our attractions is just as important as what happens inside the four walls of the attraction," said David Gilbert, President and CEO of Positively Cleveland. "We know Cleveland has world-class assets that provide a great experience for our visitors; we now need to make sure that the spaces between them provide a welcoming experience, too."

Curb Appeal was supported by $100,000 of contributions from the following:

Downtown Cleveland Alliance

Historic Gateway Neighborhood Corporation

American Greetings

Medical Mutual

Huntington Bank

The Lucile and Robert H. Gries Charitable Fund

The Adcom Group

The Sherwin-Williams Company

The Residence Inn Downtown

Plans for additional enhancements will be announced in the future.  

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