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Leather Puzzle is modernising the approach to the marketing and sale of DIY kits by creating beautifully designed leather craft kits and incorporating crowd-funding and social media strategies to reach its target audience.
Hong Kong (PRWEB) September 04, 2014
Hong Kong based Leather Puzzle today announces that it is launching its first leather crafting kit, the Core Kit, on Kickstarter. Leather Puzzle is modernising the approach to the marketing and sale of DIY kits by creating beautifully designed leather craft kits and incorporating crowd-funding and social media strategies to reach its target audience.
A collection of 4 Core Kits have been put together for the Kickstarter launch and include designs for a fashionable yet practical iPhone Wallet, a versatile minimalist Short Wallet, a chic Long Wallet and a classic Cardholder. Created for beginners, hobbyists and enthusiasts, the Core Kit includes pre-cut premium Italian leather pieces, quality leather crafting tools and an illustrated assembly guide. Every detail is intended to enhance the crafters enjoyment of hand making beautifully designed, contemporary leather goods.
Online tutorials outlining the complete build process for each kit will be available as well. Furthermore, each kit also includes an extra Cardholder mini-project. The mini-project helps crafters to slowly build up confidence by taking them through the basic skills needed before taking on the main project.
Leather Puzzle co-founder, Eric Chow said, Leather Puzzle is all about connecting with people who enjoy crafting and appreciate leather. We want to take a different approach to the way craft kits are made, marketed and sold. Were using crowdfunding and social media to bring us closer to our target audience. This gives us far greater flexibility in terms of how to go to market and how we present our offer.
The Kickstarter ends on Thursday, October 2, 11:17 PM HKT. The project page can be found here: http://bit.ly/leatherpuzzle
About Leather Puzzle
We come from a diverse range of backgrounds and careers, but we all share the same passion for creative work, modelling, handcrafting and appreciation for beautifully designed goods.
At Leather Puzzle, we design and create beautiful leather products which we then carefully reverse engineer into self contained kits that are fun to make. Each kit includes all the necessary leather crafting tools, detailed instructions and quality Italian leather pieces. To help gain confidence and to extend the fun, every Core Kit includes an extra mini project that crafters can build first before putting together their chosen kit.
We are passionate about leather craft and hope that we can connect with people who share our enthusiasm.
Media Contact: press(at)leatherpuzzle(dot)com
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